Marketing Myopia Essay Example | Topics and Well Written Essays - 1000 words

Marketing Myopia - Essay Example A growth industry builds its success by replacing a previous utility or product and it is at risk of such same risk of replacement by future innovations. Thinking outside the box is not some initiative to make a difference or of being creative. Rather, it is a crucial component of every organization’s attempt for competitive advantage and survival. Levitt argued that there is really no such thing as a growth industry because everything works within a cyclical process. Here, an industry or a business may assume its strength because of the unchallenged superiority of the product, which displaced another that it has substituted. His evidences are legitimate and numerous. He cited the experiences of many industries that were considered boom sectors but eventually declined after several years. The cycle features organizations and products constantly replacing another because of wrong management perspective. The examples provided were the dry cleaning industry, the railroad industry and the grocery stores. Levitt also predicted that the electric utilities and gadgetry is in danger of the same trouble because technologies will then be discovered to offer newer and more efficient products. The idea is that when managers fail to think outside the box – beyond the periphery of their visions, their products tend to be swallowed by the cycle. On the other hand, once management think about the future and the decline of their product so that they are able to provide solutions and new innovations that will replace their own, competitors will have less opportunities for competitive advantage. Much of Levitt’s arguments are anchored on one simple principle – that survival for industries rests on perspectives. There are industries that are focused on their products and, hence, myopic in their management models. For example, the railroad company was focused on their product, which is the railroad. Had they opted to adopt a perspective that went beyond it, they would have thought about their business as that of transportation and, hence, was able to prevent the decline of their profits. Personally, I have experienced this myopia on account of my work experiences with three industries. For example, I worked for an Auto dealership several years ago. Now the management of this organization has been focused much on automobiles. For several months of my stay, I saw how such singularity in objective has hurt the sales of the organization. Clients are not only interested in cars but they look for things and services that go with it. For example, when sales people have everything there is to know about cars, we cannot answer questions about technology like how their mobile phones can be integrated with car accessories, for example. This is because we did not have them – no products offered beyond cars and, hence, we cannot offer services, much less the know-how. So fewer clients came to visit because we cannot offer more. The clien ts did not come because they did not want to. There was no reason to. This was also the same with some companies in the moving and storage company, which I was connected with for a time. There was a lot of opportunities either as additional services within moving and storage and related and new products and services that could have been served and provided customers the value and convenience of having many services at one outlet or in a single transaction. I can see many other industries not cited in the article that display marketing myopia. For example, there is the

Discuss the role of the Trinitarios, provide detail as to the origin Essay

Discuss the role of the Trinitarios, provide detail as to the origin of the organization, strategy-both political and military a - Essay Example According to Pons (149-150), without any foreign aid, the Trinitarios of Dominicans, headed by Juan Pablo Durate fought for Dominican independence; and the most significant move of Trinitarios was their win over Tomas de Bobadilla who was an opponent of Haitian government. The writer also says that Bobadilla’s political experience was an important factor for Trinitarios’ political strategy. The difference in opinion of Trinitarios with that of conservatives lowered their influence over the authority and they lost the power. However Trinitarios continued their effort to regain the lost power and demanded for higher ranks in the authority in order to attain the control of armed forces. Trinitarios set up their military coup and managed to establish their lost positions and power. Eventually Durate powered the control of country’s main garrison by attaining the post of military commander of Department of Santo Domingo. Following this, Durate succeeded in establishin g a new government through a series of proclamations. At the same time, there arose movements against Trinitarios and several actions to disable their power. According to Sagas and Inoa (3), the incessant efforts of Trinitarios brought forth the nation’s independence.

How does the Pentagon currently try to influence the content of Essay - 1

How does the Pentagon currently try to influence the content of Hollywood movies - Essay Example The relationship between Hollywood and Pentagon is not entirely a new phenomenon, or something dubious. The Pentagon would claim that it evolved out of a historic necessity, during the World War I when the State very much needed domestic support for the war. Pentagon in fact won with this logical premise to get license to interfere in the media industry. But now the relationship has matured and the interference has become mandatory to preserve and protect the image of the US Army, Marines and the Air Force, particularly in the wake of the US military operations after the Cold War. ‘Pentagon today sees the film business as an important part of public relations.’ Military depictions have become more of a commercial for them. Pentagon’s objectives Pentagon is not alone, many organisations like the CIA have their liaison offices in the Hollywood to influence the content of the film. But no doubt the biggest influence i that of the Pentagon’s ‘which exercises control over the films in which military are involved by providing soldiers and equipment or by refusing them.’ The Pentagon has three main objectives in trying to control the entertainment industry. The first is to teach history to the world as the United States sees it, or you can say an American version of the occurrences around the world, something like embedded reporting or embedded journalism. A real propaganda of the American policies. The second is to create a good image for the military. This includes recommendations to use sober, spruced up language, (no foul language!), no use of drugs or other unnatural or offensive behaviour.

Analysis Of The Gift Of The Magi Essay Example | Topics and Well Written Essays - 4500 words

Analysis Of The Gift Of The Magi - Essay Example And lastly, the ending is satisfying but has failed to uplift the interest of its readers. JOURNAL ENTRY 14. AMERICAN HISTORY Like the short story â€Å"American History,† Toni Cade Bambara’s â€Å"Blues Ain’t No Mockin’ Bird† also details how its setting is essential in establishing the plot and the time frame of the story. Based on their manner of speaking, the setting may be estimated during the1950s to 60s or maybe just prior to the popularity and rise of Martin Luther King – due to the existence of a camera. A place off the countryside, some of the characters mentioned that this event took place in a county. And since there are children involved in the story, it had also probably occurred during summer or school break – where kids can enjoy the warm sun and the greenery outside their lawn. JOURNAL ENTRY 15. AMERICAN HISTORY Door of Hope for the United States Inside the door of hope for the United States are flashes of the colors b lue, white, and red – or the colors of the national flag. The color red symbolizes traumatic yet significant events like the assassination of President John F. Kennedy, the fall of the World Trade Center, and the like. Like Elena, I would continue to hope for such inevitable events that would make this country stronger, united, and hopeful that everything that happens is for the betterment of the country. The color blue symbolizes peace, serenity – that is above everything bad that is happening in the country peace will still outshine in the hearts and minds of every American hoping for a better future. And the color white symbolizes purity, cleanliness, and innocence. Despite the unending destructive events in the country, I am still hopeful that this country will be able to bring out a just, humane, and decent society, who only hopes for the betterment of the country and not the betterment of the elite few. Door The door open for Me Like Elena, I only hope that the E l Building will remain only a setting of the past and the present. Whatever the future may bring, and the course of outcome of Kennedy’s assassination and other significant events, I only hope that El Building will only be a bridge that will take me towards my dreams and aspirations towards a better life outside this suburban community. And through the El Building, and its significant lessons that has taught me, I may be able to explore the world full of hope, dream, and pride. Door of Hope for the World For the third door of hope, I would hope that the world would continue to be as blue and green as it has always been, with hardly the shades of gray, black, and red. The vast water bodies, bolstering with pride at its cool sea breeze. The green mountains and landforms, signifying the healthy state of nature – as it conquers shades of gray, black, and red or the colors of destruction, famine, and war. JOURNAL ENTRY 16. HELEN ON EIGHTY-SIXTH STREET Vita, the main charact er on Helen on Eighty-Sixth Street: Physical Attributes Vita struck me as a nerd. A girl who studies so hard that she already memorized the story of Helen of Troy and the Trojan War word for word, cover to cover. Although not explicitly mentioned, Vita may be less than physically attractive than Helen. This may have been the basis why Mr, Dodd initially chose Vita to be in the Trojan Horse. Emotional Attributes Because of the absence of her father, Vita is somehow longing for security that only a father could provide.

Freedman talk Essay Example | Topics and Well Written Essays - 250 words - 1

Freedman talk - Essay Example The purpose of the speech was to warn Americans into being led to the same trap and fate for primarily analogous reasons. The distressful contents of Freedman’s speech could be interpreted differently by readers. One could immediately be swayed and convinced of the veracity and credibility of Freedman’s contentions given that he was regarded as a successful Jewish businessman with inside connections to Jewish organizations and famous American leaders of his time. However, some people would still regard his arguments as merely preposterous due to the antithetical information, the validity of which should have set the records straight. In sum, Freedman’s speech gained notoriety and controversy in terms of the delicate nature of the information he revealed. By pinpointing the major tragic events to the Khazars, a warlike tribe, who supposedly carries the commitment to provoke chaos with their communal interests for economic gain, readers would continue to reflect on his credibility and his inner personal or professional purpose for the discourse. Freedman’s speech would continue to be a subject for literary

Healthcare Essay Example | Topics and Well Written Essays - 250 words - 4

Healthcare - Essay Example In most cases, long-term care offers services to the older population since in most hospitals around the world they are the majority who stays longer in hospitals. The most common forms of long-term care are formal, and informal. Patients acquire these services either in hospitals or in their houses. With much changes taking place in long-term care services, administrators face tougher challenges that requires them to bring fresh skills to their jobs. Short-term care services are those that patients are given for a short period. They cover a wide range of services that help individuals, and their families to acquire convenient emergency care from the comfort of their homes. Sometimes elderly patients receive health care services from houses that are comfortable fully furnished. This is different in comparison to long-term care, which mainly takes place in hospitals (Kovner, 2009). The administrative concerns that one would have as a manager are such as the meals that the patients will be taking, the cleanliness of their rooms, and supervising how the service providers handle the patients. It is good to recommend the executives to improve more on their managerial skills and that of customer relationship management since this will help them know how to deal with both their patients, and employees. The recommendation for the team is to work towards offering care facilities in the hospitals. Nova Scotia. (2007). Dispute resolution in healthcare and community services collective bargaining (including acute, long term, and continuing care as well as ambulance services): Discussion paper. Halifax, N.S.: Nova Scotia, Environment, and

Qualitative and Quantitative Risk Analysis Techniques

Qualitative and Quantitative Risk Analysis Techniques The oxford dictionary defines a risk as a situation involving exposure to danger. In business, an occurrence is said to be risky if it has the probability of an adverse outcome. Others words typically used in association with risks are words such as hazards and threats. In most cases, were mitigation controls are not implemented, a risk could result in the loss of financial or material assets, or more critically, it could lead to loss of life. Organisations therefore need a technique to assist in the identification and classification of risks; hence the relevance of Risk analysis. Risk analysis assists in defining preventive measures to reduce the probability of identified threats occurring. Information Technology (IT) managers are able to add value to organisations by using the principles of risk analysis to ensure that businesses remain existent in the face of a risk. The risk analysis process involves three processes: Hazard identification, Risk assessment and Risk evaluation. Hazard identification is the process of identifying undesired or adverse events that lead to the materialisation of a hazard []. Risk assessment is the process of determining the size and magnitude of a risk. Finally, Risk evaluation is the process of assessing the risk in terms of its significance, gravity, or seriousness. [] Mathematically, the risk equation can be expressed as: Risk = (Impact * Likelihood) or Risk = (Probability * Likelihood) [] Impact measures the level of loss to the organisation. Loss can either be financial or operational and Likelihood measures the probability of feeling the impact. Risk Assessment Methodology Risk assessment is the systematic evaluation of the likelihood of an adverse effect arising from exposure in a defined population. The focus for IT security managers is risk assessment that is geared towards meeting the confidentiality, Integrity and Availability of information resources []. Risk Analysis Techniques Risk analysis techniques can be broken down into two broad methods: Qualitative Risk Analysis and Quantitative Risk Analysis. Regardless of the technique selected by an IT security manager, an understanding of the organisations process assets i.e. how risks were handled in the past, the scope of the project in question and plans that have been put in place to manage risks have to be clearly defined. Qualitative Risk Analysis Qualitative risk analysis involves the use of relative concepts to determine risk exposure [] thereafter, a relative classification system is employed where risks are classified as high, medium or low []. Qualitative risk analysis allows IT managers perform systematic examinations of threats and risks to the organisation. It also provides the opportunity for a review of proposed countermeasures and safeguards to determine the best cost-benefit implementation []. Using this technique requires IT managers to develop a scope plan, assemble a quality team, identify threats and prioritise threats. Advantages of Qualitative Risk Assessment Technique: Ease of calculation: when compared with quantitative technique, performing calculations using a qualitative technique is relatively simple. Monetary value of assets does not need to be determined: to perform a qualitative risk assessment, IT managers dont need to come up with a monetary value assets identified during the initial asset identification phase. It is not necessary to quantify threat frequency: because this technique does not require complex calculations, IT managers do not have to quantify the number of times a certain threat is likely to It is easier to involve non-security and non-technical staff: though it is important to select as risk assessment team members, this technique does not require that selected team members consist solely of technical members. Flexibility in process and reporting Drawback of Qualitative Risk Assessment Techniques Below is a discussion on the drawbacks of qualitative risk assessment techniques Qualitative techniques are subjective in nature- i.e. rather than relying on statistical data or evidence for its results, it is dependent on the quality of the risk management team that created it. The Cost-benefit analysis technique which assists in justifying the need for investing in controls is not used in qualitative risk assessment. It does not differentiate sufficiently between important risks. Attributes of Qualitative Risk Assessments: Qualitative risk assessment techniques offer a relatively faster process when compared with quantitative techniques; its emphasises are on descriptions as against statistical data, as such, teams members need not be overly technical to take part in a qualitative analysis process. In addition, values from a qualitative risk assessment are not actual values. In other words, they are perceived valued. Finally, its findings are simple and expressed in relative terms understandable by non-technical people therefore requiring little or no training before its results can be understood. Qualitative Risk Assessment Tools / Techniques: A number of tools are available for carrying out qualitative risk assessment a few of them are discussed below: Probability and impact matrix: the probability and impact matrix illustrates a risk rating assignment for identified risks. Each risk is rated on its probability of occurrence and impact upon objective. Risk probability and impact assessment: using this tool involves the risk analysis team rating the projects risks and opportunities []. Ishikawa (Fishbone cause and effects diagrams): the cause and effect diagram can be used to explore all the possible or actual causes (or inputs) that result in a single effect (or output). This tool can be used for identifying areas where there maybe problems and to examine causes of risks. Failure Mode and Effect Analysis (FMEA): the FMEA method starts by considering the risk events and then proceeds to predict all their possible effects in a chart form. [] Quantitative Risk Assessment IT security managers as decision makers are susceptible to biased perception. as such, they require a means of accurately determining risks such that potential risk factors are not overlooked this hence the need for quantitative risk assessments. Quantitative risk analysis generally follows on from the qualitative risk analysis process. It aims to numerically analyse the probability of each risk and its consequence on the project objectives as well as the extent of overall project risk. Quantitative Risk Assessment Techniques In quantitative risk analysis processing, techniques such as Monte Carlo'[] and Bayesian simulations can be employed because they provide indispensible tools to the risk assessment team. These tools assist the team in determining the probability of achieving a specific project objective. They are equally used to quantify the risk exposure for the project and determine the size of cost and schedule contingency reserves that may be needed. Additionally, they identify the risks which require the most attention by quantifying their relative contributions to project risk. Advantages of Quantitative Risk Assessment Using quantitative assessments IT managers are able to present the results of risk assessment in a straight forward manner to support the accounting based presentation of senior managers. [] As results are statistical in nature, it aids in determining whether an expensive safeguard is worth purchasing or not. The process requires the risk assessment team to put great effort into assets value definition and mitigation as a result; its results are based substantially on independently objective processes and metrics. Finally, carrying out a quantitative risk analysis is fairly simple and can easily follow a template type approach. Drawbacks of Quantitative Risk Assessment Calculations involved in quantitative risk assessments are complex and time consuming. Its results are presented in monetary terms only and as such, may be difficult for non-technical people to interpret. The process requires expertise so participants cannot be easily coached through it. Impact values assigned to risks are based on opinions of participants.[] Attributes of Quantitative risk assessment Accuracy of results from quantitative risk assessment tends to increase over time as the organisation builds historic record of data while gaining experience. Results generated from a quantitative assessment are financial in nature, making quantitative techniques useful for cost benefit analysis. Quantitative Risk Assessment Tools Decision Trees Analysis: the decision tree is a useful tool for choosing an option from alternatives. It is used to explore different options and the outcome of selecting a specific option. Sensitivity Analysis: This technique is used to determine the risks which are likely to have the highest impact on the project. In sensitivity analysis, the effect of each risk is examined while keeping all other uncertain elements at baseline values.[] Striking a Balance As already highlighted above, both approaches to risk management have their advantages and disadvantages. Certain situations may call for organisations to adopt the quantitative approach. Conversely, smaller organisations with limited resources will probably find the qualitative approach better fitting. Furthermore, in selecting a risk analysis technique, IT security managers should select a technique that best reflects the needs of the organisation. The decision on which risk analysis technique to use should depend on what the manager is attempting to achieve. It is this suggestion of this paper that an integration of qualitative and quantitative risk analysis techniques be adopted by IT security managers to create a more comprehensive analytical approach. This can be understood as a Hybrid Risk Analysis Approach. Capturing risks and selecting controls are important, however more important is an effective risk assessment process establishing the risk levels. Before an organisation can decide on what to do, it must first identify where and what the risks are. Quantitative risk analysis requires risk identification after which both qualitative and quantitative risk analysis processes can be used separately or together. Consideration of time and budget availability and the need for both types of analysis statements about risk and impact will determine which method(s) to use.[ ]